12-Month Plan · Altus Pediatric Billing

New Growth
Partnership.

A year-long engagement built to compound. Monthly strategy, content, SEO & reporting — with a rotating quarterly focus that moves the needle.

Client
Altus Pediatric Billing
Contacts
Emily & Andrea
Term
12 Months
2026  —  01 / 11 Prepared for Altus
Monthly Partnership
Always
On.
Strategy · Content · SEO · Reporting
Never stops.
Rotates Each Quarter
Add-On
This quarter
Add-On
This quarter
Introducing · The New Model

Monthly Partnership
+ Add-Ons.

A steady monthly partnership, plus two add-ons each quarter that flex to where growth needs attention.

  • Predictable base — the core work never stops
  • Flexible add-ons — match the quarter's priority, not last year's assumptions
  • Same team, all year — the strategist who knows your pipeline does the work
Included Every Month

The Monthly Partnership, Always On

Fixed every month for all 12 months — the steady base underneath the quarterly add-ons.

Strategy & Reporting
  • 60-min monthly strategy call
  • Monthly report with insights
  • Quarterly business review
  • HubSpot pipeline review
  • Basic HubSpot support & segmentation
Content & Social
  • 4 social posts / month (LinkedIn)
  • 1 blog post / month
  • 1 email campaign / month
  • Nurture sequence monitoring
SEO & Website
  • Full SEO program (ongoing)
  • Google Business Profile
  • Website hosting & updates
  • Ongoing keyword + on-page
Partner Perks
↻Annual Website Redesign
Full rebuild up to once per year — kept modern, conversion-optimized, and fast.
§Case Studies, Ongoing
Client interviews, writing, and publishing — rolled into the program all year.
✦Speaker Support Bonus
Pairs with any Landing Page add-on — submission packets, speaker pages, recap content.
The Menu

The Add-On Catalog

Pick two each quarter — matched to what'll move the business next. Click any tile for details.

Swap add-ons each quarter as priorities shift. Same team, same sprint cadence.
The Next Level

The Whole Year, One View

Four quarters, eight add-ons, one partnership.

Q1
Months 1 – 3
Reset Foundation
Custom Landing Pages (2)
CRM Automation
Q2
Months 4 – 6
Webinar, Lead Capture & Nurture
Webinar Creation
Custom Landing Pages (2)
Q3
Months 7 – 9
Paid Channels & Conversion Infra
Google Ads Management
Custom Landing Pages (2)
Q4
Months 10 – 12
Optimization & Scale Prep
Lead Generating Resource
Custom Landing Page (1)
Q1
Months 1 – 3

Reset Foundation

Get the digital infrastructure right before we pour fuel on the fire.

Add-Ons This Quarter

Custom Landing Pages (2)
Emily's speaker page refresh + Case Studies hub — built alongside the new website.
CRM Automation
Two HubSpot nurture sequences, lead backfill, pipeline cleanup, and segmentation.
★
Partner Perk
Annual Website Redesign
Included with the partnership — Q1 kicks off a full rebuild, redesignable up to once per year.
MO 1
Kickoff & Audit
  • Website redesign kickoff — wireframes + copy Partner Perk
  • Dual CTA hero strategy
  • Google Business Profile overhaul
  • Full audit: content offers + HubSpot sequences
MO 2
Build & Automate
  • Website build continues
  • 2 nurture sequences built in HubSpot
  • Client interview outreach for case studies
  • Case study #1 drafted
MO 3
Launch
  • Website launches + QA
  • Emily speaker page live
  • Case Studies hub page live
  • Case study #2 published
  • Sequences go live; leads backfilled
Q2
Months 4 – 6

Webinar, Lead Capture & Nurture

Turn the May webinar and past talks into gated assets with real landing pages behind them.

Add-Ons This Quarter

Webinar Creation
End-to-end May 6 webinar: promo, landing page, slides, registration, follow-up sequence.
Custom Landing Pages (2)
Lead magnet delivery page + standalone "Book a Discovery Call" page wired into HubSpot.
MO 4
Lead Capture Infrastructure
  • Conference transcripts → lead magnet
  • Lead magnet page + nurture path built
  • Remarket existing webinar library
  • 1 additional HubSpot sequence
MO 5
Webinar + Discovery Page
  • May 6 webinar — full production
  • "Book a Call" landing page live
  • Newsletter growth push (cross-promo)
MO 6
Mid-Year Audit
  • Pipeline + conversion rate audit
  • Case study #3 published
  • HubSpot segmentation refinement
Q3
Months 7 – 9

Paid Channels & Conversion Infrastructure

Test Google Ads and build the landing pages to convert that traffic.

Add-Ons This Quarter

Google Ads Management
Paid search on high-intent pediatric billing keywords — up to $5K monthly ad spend.
Custom Landing Pages (2)
Solo practice + group practice variants — purpose-built for paid traffic with clean HubSpot tracking.
MO 7
Paid Pages & Speaker Push
  • 2 Google Ads landing pages built
  • Email list segmented by FTE / practice type
  • Speaker submission packets for Emily
  • New conference targets identified
MO 8
SEO Sprint + Paid Launch
  • Google Ads campaigns go live
  • Landing page A/B headline test
  • Intent-based keyword expansion
MO 9
Q3 Review & Refresh
  • Paid vs. organic lead quality review
  • Underperforming offers retired
  • Conference recap content
  • Newsletter push toward 500 subs
Q4
Months 10 – 12

Optimization & Scale Prep

Year-end retention, a new lead-gen tool, and tee up what's next.

Add-Ons This Quarter

Lead Generating Resource
FTE billing calculator or practice assessment — interactive tool for next-level top-of-funnel.
Custom Landing Page (1)
Campaign page for the resource — SEO-tagged, HubSpot-connected, next-chapter entry point.
MO 10
Plan What's Next
  • Annual content calendar drafted
  • Case study #4 + stats refresh
  • Lead gen tool built
  • Holiday retention email campaign
MO 11
Refresh & Preload
  • Resource landing page live
  • Website refresh: cases, stats, testimonials
  • Q1 nurture content preloaded
MO 12
Review & Commit
  • Full year performance review
  • Next-chapter strategy document
  • Speaking calendar locked
  • Renewal decision
Every Sprint · All Year

Running Workstreams

These keep humming regardless of the quarterly add-on rotation.

→
Monthly HubSpot pipeline review with Andrea + Emily
→
Monthly reporting: traffic, leads, email, social
→
Ongoing social media management
→
Nurture sequence monitoring & optimization
→
Website hosting + monthly updates
→
Full SEO program (ongoing keyword tracking + on-page)

Questions?

What's Included
How We Deliver
SEO Program Levels

What's Included in Each SEO Level

Each tier builds on the one before it. Altus is on the Growth — Full SEO tier.

Capability FoundationSEO Fundamentals GrowthFull SEO ScaleComprehensive SEO
On-Page & Technical
Title tags, meta descriptions, headers, alt text✓✓✓
Site speed, mobile, sitemap, robots.txt✓✓✓
Google Search Console setup + monitoring✓✓✓
Full site audit with automated issue detection + fixes—✓✓
Schema markup (FAQ, HowTo, Organization)—✓✓
Core Web Vitals optimization—✓✓
Multi-location, international, JS rendering audit——✓
Content & Keywords
SEO-aligned content briefs for blog posts✓✓✓
Keyword tracking25–50100+200+
Topical mapping + competitor content gap analysis—✓✓
Full editorial calendar + historical content refresh——✓
Local & Authority
Google Business Profile setup + optimization✓✓✓
Local citation building + review generation strategy—✓✓
Outreach-based link building—✓✓
PR-driven backlink campaigns, guest posting, competitor monitoring——✓
Reporting
Rank reporting cadenceMonthlyBi-weekly w/ insightsWeekly + exec dashboard